Marketing in 2025 is part science, part art, and always a moving target. Success demands not just creativity and sharp communication, but also business sense, intuition, and a solid grasp of the numbers — CTR, CPL, MQLs, SQLs, ROAS, LTV, CAC, attribution models, and the stories behind the stats.
AI is now an essential part of the toolkit, shaping everything from campaign targeting to content optimisation, but it’s still human creativity, curiosity, and instinct that drive results.
At Acumen, marketing isn’t a support function, it’s a true revenue engine. We balance analytics, writing, channel strategy, and commercial thinking with a passion for experimentation and continuous improvement.
Our work supports a human-led, global employment business, solving real challenges for real people in 190+ countries.
We’re not looking for a cog in a machine; we want someone who enjoys the puzzle, brings rigour and originality, and thrives in a team that values independent thinking and real collaboration.
If you view marketing as a puzzle worth solving, and believe that people and ideas, powered by the right tools, are what drive growth, we’d like to hear from you.
Role Summary
| Position | Marketing Manager (Mid-Senior Level) |
| Department | Marketing |
| Reports to | Chief Marketing Officer |
| Location | Remote |
We are hiring a mid-senior level Marketing Manager — a versatile, proactive professional who can support strategic initiatives, own day-to-day marketing execution, and help grow Acumen’s marketing function over time.
You will work closely with the Chief Marketing Officer to deliver projects across content creation, paid campaign execution, analytics, brand communication, and operational marketing management, including channel partner initiatives.
This role is designed for someone who enjoys varied responsibilities, thrives on ownership, and is ready to grow into a larger leadership position as the company scales.
Key Responsibilities
- Manage the execution of marketing campaigns across multiple channels (email, LinkedIn, paid media support, outbound content integration)
- Coordinate and contribute to content creation (blogs, landing pages, social media, sales enablement materials, case studies)
- Support ABM and outbound campaign execution (copy editing, segmentation checks, asset production support)
- Oversee marketing analytics reporting projects (GA4, CRM dashboards, campaign tracking initiatives and analytics integration)
- Maintain and evolve Acumen’s marketing collateral (presentations, one-pagers, PDF assets)
- Support the maintenance and evolution of website content and user journey flows across Acumen’s interconnected solutions (Express Global Employment, Global Payroll Calculator, Global Compliance Guide) to ensure consistency and alignment with company growth and brand positioning.
- Support the management of internal and external marketing projects, helping coordinate vendors, freelancers, and tool integrations in collaboration with the CMO.
- Document workflows, campaign processes, and marketing assets for scalability.
Skills & Profile
- 3–5 years of experience in a marketing manager, marketing operations, or campaign execution role
- Strong writing and editing skills (professional, clear B2B tone)
- Familiarity with CRM, marketing automation, strong knowledge of analytics (CRM – Zoho, Hubspot, Salesforce, GA4, etc.) will be a plus.
- Comfortable working across multiple projects, priorities, and deadlines
- High attention to detail, strong organisational skills, and self-management ability
- Practical marketing operator with real-world skills and experience, able to deliver from day one without needing a basic ramp-up.
- Bonus: experience in B2B services, SaaS, and compliance/legal sectors.
Career Path
As you demonstrate execution ability and take ownership of projects, you will have the opportunity to grow into a Marketing Lead role, overseeing internal and external marketing teams as Acumen’s marketing function expands.
About Acumen International
Acumen International enables companies to hire, pay, and manage talent compliantly across 190+ countries.
With 25+ years of experience, Acumen has built a reputation for delivering compliant, high-trust employment solutions across established, emerging, and complex markets worldwide.
Headquartered in London, we operate as a leading Global Employer of Record (EOR), supporting business growth at the intersection of global employment, compliance, and expansion.
We are expanding our marketing team to drive sustainable growth and long-term business impact. We’re looking for an experienced marketing professional to help us deliver on this vision.